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FROM AD SPEND TO THE NEXT CONVERSATION.

You earned
the lead.
Make it count.

Understand your ads. Put AI to work on the conversation. Give every follow-up a next step.

Get started Explore the features

01 / AD PERFORMANCE

Know what your
ad spend brings back.

Stop piecing together the picture. Compare Meta and Google performance, then drill into the campaigns and ads behind the numbers.

Ad performance Interactive preview · Sample data
NORTHLINE STUDIO

Performance overview

Ad spend$4,860
Leads270
Cost per lead$18.00
Leads this weekSep 08 — 14

02 / META ATTENTION & INVESTIGATIONS

Find the issue.
Follow the evidence.

A rising cost per lead is a signal, not an explanation. Prioritize flagged Meta accounts, review their history, and investigate what changed.

Needs review

Leads cost more
than last week.

Before$18.00
Now$24.30

Cost per lead +35%

Look closer at placements

Cost per lead
Previous period Case period
Feed
$18
$29
Stories
$17
$19
Reels
$19
$20

Feed shows the largest increase. A starting point for review, not proof of cause.

Illustrative investigation · Sample data

03 / AI SALES ASSISTANT

Turn “just looking”
into a real conversation.

Answer questions, qualify interest, and help leads book. Give your AI your business knowledge, your voice, and clear rules for when to hand over.

Your business, in the conversation Example AI test
YOUR AI, CONFIGURED

A little more you.

Voice
Friendly & direct
Knowledge
Services & pricing
Boundary
No invented offers
Conversation tester
Do you offer a first consultation?
Yes — we offer a 20-minute intro call. What would you like help with?
Getting more leads from our ads.
That’s something we can help with. Would you like to find a time to talk?
Example using a configured service offer

Try it in the tester. Refine the responses. Launch when you’re ready.

04 / LEAD RE-ENGAGEMENT

Your next conversation
might be in your old leads.

Find the right people with a plain-language search. Pick up where they left off with personalized texts you review before sending.

Lead re-engagement Illustrative preview

“Leads who asked about pricing and went quiet”

JR
Jamie R.

Asked about a consultation · No recent reply

Hi Jamie, you mentioned wanting more leads from your ads. Is that still on your list? Happy to pick up where we left off.

Review and edit each message before sending.

05 / AUTOMATED FOLLOW-UPS

Stay in touch.
Without keeping it all in your head.

A quiet conversation doesn’t have to end there. Build timed follow-ups for leads who stop replying, with templates and AI help to get the wording right.

Your follow-up sequence Example timing
  1. 1
    A useful nudgeDay 1

    “Any questions about the options we discussed?”

  2. 2
    Make it easy to replyDay 3

    “Would a quick call help you decide?”

  3. 3
    Leave the door openDay 7

    “If the timing changes, we’re here to help.”

Your timing. Your messages. Test the sequence before launch.

06 / REPORTING & ALERTS

Keep people informed.
Keep your day moving.

Share a live report instead of another screenshot. Schedule SMS updates and send Attention cases to Slack, so the right people have the context.

Performance, shared Sample data
KylloWeekly performance
Spend$4,860
Leads270
Cost / lead$18
Shareable linkScheduled SMSSlack cases
A case needs attention

Northline Studio · Cost per lead above target

07 / TRAINING & SERVICES

A next step.
Even when you’re stuck.

Learn at your pace with courses and resources. When you need a hand, submit a support request or order a service with your brief and files attached.

Learn it. Or get help with it. Illustrative preview
LEARN AT YOUR PACE

Your next lesson

Lessons, resources, and saved progress.

BRING IN THE TEAM

A clear request

  • 01 Choose a service
  • 02 Add your brief & files
  • 03 Follow updates & replies

Paid services and support, with context.

BETTER CONTEXT. BETTER CONVERSATIONS.

Make more of the leads you earn.

Explore pricing
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